Our Philosophy

They are the ones who perform the fundamental tasks and shape the company’s future. By treating them as part of your family rather than disposable pieces in a puzzle, you can earn their utmost respect and dedication. Empower them, not micromanage them, but also provide support. Show genuine interest in their lives, knowing their families, personal circumstances, and priorities. Offer fair wages and comprehensive benefits. While it’s impossible to please everyone, you can ensure that over 90% of your employees are satisfied.

Far too often, companies receive investment and end up squandering it as if it were free money. Someone had to work hard for that money, and investors are investing because they believe in your vision. Every decision you make regarding spending should keep in mind the hard work and belief they have in you. Don’t take this for granted.

Secure the necessary funds, but there’s something fundamentally wrong if you’re constantly seeking funding. This not only hinders your company’s growth but also erodes the trust of your initial investors.

It’s far easier to establish a strong bond than to attempt to repair an existing damaged one.

Therefore, a clear path to profitability should be the foundation of every decision. Growth without profitability makes every decision more challenging and eventually leads to burnout. Being profitable also allows you to take risks and be innovative without risking the overall future of the company.

While it is important to take time to recharge, it is more important that your company is cared for and has the leader readily available. Leaving your team without a leader or taking your foot off the gas will lead to steps back that will hurt the future of the company. Trisha and I did not get a full day off till year 10. But this was after getting people in place we trusted and had processes in place that helped the company grow in our absence.

This is sometimes a controversial topic. But if someone is reaching out and needs something it is your responsibility to get back to them. I average 800 emails a day and do not go to bed till I have zero. This is an expectation I have for you also. Maintaining this is easier than trying to get there.

Keep your team, customers, and investors well-informed about the progress, financials, and future plans. Investors are particularly sensitive to lack of communication, so it’s crucial to provide regular updates. At a minimum, quarterly detailed updates covering progress, financials, and future prospects are essential. Weekly communication with your team is equally important. If they feel uninformed, they won’t be able to lead themselves effectively.